'Bin It!' gum roadshow returning this summer

Improperly discarded chewing gum is responsible for 8.6 per cent of all litter nationally, members of Kildare County Council were told at the May full meeting, writes Brian Byrne. That represents a continued downward trend in the issue, from more than a quarter of all litter 20 years ago.

The information was in response to a motion from Cllr Tracey O'Dwyer seeking a council-initiated social media public awareness and educational campaign against the improper disposal of chewing gum, “Wrap It and Bin It”. The meeting heard that the National Gum Litter Taskforce (GLT) is responsible for developing and implementing an awareness campaign to reduce littered gum by encouraging the public to dispose of their gum responsibly.

The response noted that, according to GLT research, 92 per cent of people now report properly disposing of their chewing gum, while 85 per cent of 16–34-year-olds now view littering as socially unacceptable. Men are still more likely than women to improperly dispose of chewed gum, the research shows.

A GLT school roadshow 'Bin It!' will return to County Kildare this year, the location yet to be finalised. The meeting was told that, as part of this roadshow, the council will promote the gum awareness campaign via its social media channels. The GLT will also undertake an extensive media campaign across all platforms, including outdoor, digital, TV, and radio advertising. 

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